Offering various payment options

You not only want to offer the different payment options, but you also want

to make sure that your customers are aware that you offer them. You can

inform customers of payment options by mentioning the options in your mar-

keting collateral or by using signage where customers make their purchases.

You can offer payment plans if you sell high-priced items. These plans allow

your consumers to pay over time rather than right away. The flexibility of

payment plans often increases the sales of high-ticket items that consumers

have trouble paying cash for upfront.

 Payment options are often seen as positive by consumers, because you’re

giving them options to obtain a product they need or want. Just make sure

that consumers understand the terms of the payment options you offer. You

don’t want to them to be disgruntled and feel that you talked them into terms

that they didn’t agree to.